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The Most Common Mistakes in Food Label Design

Graphic design software for the layperson has come a long way. Food manufacturers can design their own labels with expert graphics at a fraction of the cost of hiring a designer. However, there is one aspect of these labels that can make even the most beautiful labels look amateur: fonts.

Specifically, there are three font mistakes that show up on labels.
  1. Too many. It’s easy to incorporate too many fonts into a project. With so many to choose from, it’s tempting to use three or even four that fit your brand. Font variety helps set information apart, so using more than one is the right choice. However, you need to keep it simple. Too many fonts translate to inconsistency, and it is difficult to read. Keep it to two.
  2. Wrong size for the brand name. Your brand name needs to stand out from the rest of the content, but it shouldn’t overwhelm it, either. It’s a balancing act to choose a typeface for your brand name that isn’t too big or too small. It should be the most prominent on the label. The second biggest font should be the product name, followed by the rest of the information.
  3. Too hard to read. Both of the above issues create difficulties for the reader. However, fonts themselves can look great on a computer but jumbled on a product label. Additionally, when you know what the words say, it is tougher for you to notice when a font is hard to read. Decorative fonts are catchy and may convey the “feel” of your brand or product, but they can be hard to read. Using more than one decorative font is really hard on the eyes, so avoid doing that. San serif fonts are easier to read in small sizes, like what’s used for your list of ingredients.

Of course, using the right label-printing vendor will ensure you have the highest quality labels. For the best service, prices, and products, contact Adhesive Label Company. We have an unmatched understanding of grocery, food processing, and bakery niches. Contact us at 800-542-0016 or fill out a request form here.