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 Proper Beverage Labeling


The beverage industry has never been bigger or more competitive than it is today. The number of available drink types continues to grow, so companies heavily depend on labels to grab consumers’ attention. Label designs need to be attractive and also in line with the company brand. That’s why it’s important to understand all the aspects of the labeling process. Your label must withstand all environmental changes it will be exposed to.
 
For the most part, beverage labels have to look great and endure stresses like:
  • The labeling and production process
  • Cool, damp warehouse conditions
  • Ice and water (in a cooler)
  • Sudden temperature changes (from refrigerator to patio on a hot day)
Consider all the likely environments your product will face, and share that with your label printer. Companies like Ace-Adhesive Label will discuss paper and adhesive options that will best fit your needs.
 
The matter of pairing a stock and an adhesive is paramount to the integrity of your label. This is going to be of greatest significance if you’re choosing an eco-friendly label. These earth-conscious options are very popular. Traditionally, this material didn’t have the strength or durability to hold up under adverse conditions. Today this material has evolved to withstand the same environments as traditional face stocks. However, using the wrong adhesive for the material can ruin the entire label.
 
A major factor in properly matching a substrate and adhesive is the application process. For some types of beverages, like beer, labels are applied while bottles are cold and wet. For others, like water or wine, the bottles are dry and room temperature during labeling. These contrasting conditions will affect an adhesive differently. Learn as much about the application process as possible, and share that with your label printing company. This includes the machinery and environmental conditions. It’s important to complete material trials and test runs before a final decision is made.
 
Adhesive pairing is also a concern with clear labels. Some adhesives cloud up when exposed to moisture – an obvious problem if you want your label to look completely clear.
 
To sum up, in order to ensure that your label looks perfect and properly represents your company, share the following with your label printer:
  • Specifics about how the finished label should look
  • All of the environmental conditions your product will likely endure
  • Any preferences in eco-friendliness
  • Everything about the application process